Crush started out as a subdomain on my blog site, kinky-turtle.net in 2006. Back then, it was called Kinky Turtle Love. As the years went on, I obtained more and more fanlistings and decided I wanted a seperate domain to house them all. So in August 2009, I purchased i-heart.net and renamed the collective to Crush. And why Crush? You've probably heard the term "having a crush on..." and it usually involves a person. But why does it have to be somebody rather than something? So I decided that everything within this collective - whether it's a fanlisting I run or one that I've joined - is something near and dear to my heart; something (or somebody) I have a crush on. Or maybe it just makes sense in my mind, who knows. =P